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Advertising copywriting that says one clear thing well
Rocket Advertising writes headlines, ad copy, scripts and campaign messages that are specific, on-brand and built to be acted on.
What Rocket provides
Copywriting is deciding what to say and saying it clearly. We write for adverts, social media, billboards, radio scripts, brochures, emails and campaign landing pages.
We focus on one message per piece, with a clear action at the end.
- Headlines, taglines and slogans
- Digital ad copy for search and social
- Radio, video and voice-over scripts
- Billboard and print advert copy
- Campaign messaging frameworks
Who it's for
Businesses whose adverts are generic, owners who struggle to write about their own work, and teams running multi-channel campaigns.
- Marketing teams needing campaign copy
- Small businesses writing adverts themselves
- Agencies and designers needing text
- Brands refining voice
It also suits teams who write well but need an outside view. A fresh pair of eyes often finds the sentence that was buried in the third paragraph and should have been the headline.
Problems it solves
Weak copy hides good offers.
- Adverts full of claims and no proof
- Headlines that do not stop the scroll
- Mismatched messages across channels
- Copy that ignores compliance limits for ads
Copy must also respect each channel's rules and limits. Search adverts have strict character counts, social platforms restrict some claims, and print needs to be readable at the intended size. We write to those constraints from the start.
What's included
Deliverables are agreed per project:
- Copy deck for each channel
- Alternative headline options
- Tone of voice notes
- Call-to-action recommendations
- Revisions as stated in the quote
Options
Choose a scope that matches your campaign.
- Single advert or headline set
- Campaign copy pack across channels
- Script writing for audio and video
- Tone of voice guide for ongoing use
- Website copy through our website copywriting service
What makes advert copy work
Good copy begins with the reader's problem, not your company history. It states the benefit in plain words, gives one reason to believe and tells people exactly what to do next. On billboards, aim for a handful of words that can be read from a moving vehicle. On search ads, headlines need to match what people type. On social media, the first line decides whether anyone reads the rest.
What you'll need to supply
Better inputs mean better copy.
- Offer details, pricing approach and deadlines
- Audience description
- Competitor adverts you want to differ from
- Proof such as genuine reviews or certifications you hold
- Platform rules and legal wording you must include
If you have genuine customer feedback or facts you can prove, share them. They give copy something specific to work with.
How the process works
Our writing process stays practical.
- Brief and message selection
- Draft options
- Review and feedback
- Refinement for each channel
- Compliance and fact check
- Final copy handover
We usually supply several headline options per piece, with a short note on why each works. Choosing a direction early lets us apply the same voice consistently to every other item in the campaign.
What affects cost and timing
Cost depends on the number of pieces, channels, research needed, scripts and revisions. Timing depends on the speed of your feedback and sign-off. We do not invent claims, so supporting facts must come from you.
Copy for regulated products, financial services or health claims may require extra review. Please tell us about restrictions at the start so wording is compliant before design begins.
Copy is usually quoted per piece or per campaign pack. Research-heavy work, such as technical products or regulated sectors, takes longer because every claim must be checked before it is used.
Next step
Share the offer, audience and channels. We will quote the copy.
Frequently asked questions
Can you write in my brand voice?
Yes. We learn your voice from existing material and a short discussion.
Will you make claims about results?
Only claims you can support. We avoid guarantees and invented statistics.
Can you write in other languages?
Language support is confirmed per project.
Do you write scripts for radio?
Yes. Radio and voice-over scripts are included, with production through partners.
Rocket AdvertisingWe usually reply within minutes in office hours ·