Home › Printing & Marketing Materials › Outdoor Advertising & Media Buying
Outdoor advertising and media buying, planned and booked for you
Rocket Advertising helps choose outdoor sites, designs the adverts and coordinates booking and installation with media owners and production partners.
What Rocket provides
Outdoor advertising works through repetition and location. We research suitable sites, design artwork for the format and coordinate the booking and installation.
Sites are owned and sold by media owners; installation is carried out by production partners.
- Site research and shortlisting
- Creative design to each format
- Booking coordination with media owners
- Production and installation management
What Rocket designs and manages
- Site research and recommendations
- Creative sized to each format
- Booking schedule and campaign tracking
- Production and installation management
What our production partners produce
- Large-format printing
- Installation and removal
- Site maintenance as supplied by media owners
- Site ownership and availability by media owners
We stay in the middle as your single point of contact: we brief partners, check proofs and coordinate delivery, but the physical production is carried out by specialist production partners.
Who it's for
Businesses seeking local or regional visibility, product launches and brand awareness.
- Retailers and shopping centres
- Property developers
- Events and entertainment
- Service businesses with a defined catchment area
It is not a quick-response channel. If you need leads this month, pair outdoor with digital activity such as Google Ads, or consider whether outdoor is the right first step.
Problems it solves
Common problems:
- Choosing sites without checking traffic and visibility
- Adverts too wordy to read at speed
- Artwork not matching site dimensions
- Missed booking deadlines
- Approvals and permit delays
Media buying also requires realistic expectations. Outdoor builds awareness over time rather than delivering immediate response, so it works best alongside digital activity and clear calls to action. We advise on how to connect the two.
What's included
Included:
- Site shortlist and recommendation
- Artwork sized to site specifications
- Booking and contract coordination
- Printing and installation
- Proof of posting where available
Options
Options:
- Billboards: large format roadside sites
- Street-pole and lamp-post advertising
- Transit media: buses, taxis and trucks
- Mall and building wraps
- Digital screens where available
Specification guidance
Outdoor artwork must be bold: a short headline, a clear brand name and one contact detail or web address. High contrast and large type improve legibility for passing traffic. Each site has its own dimensions, bleed requirements and material, so artwork is prepared per format. Digital screens need different file types from printed sites.
What you'll need to supply
Supply:
- Campaign goal and area
- Budget range
- Dates
- Approved copy
- Any restrictions on sites or content
If you already have a list of preferred areas or competitors' sites, include it. It helps shape the shortlist.
How the process works
Process:
- Objective and area
- Site shortlist
- Quote and booking
- Artwork
- Printing
- Installation and reporting
Request the site's technical specification before design. Dimensions, safe areas, material and file format differ between sites, and artwork should be built to each rather than resized at the last minute.
What affects cost and timing
Site type, location, duration, production size and installation requirements all influence cost. Booking windows, print time and approval processes affect lead times. Media buying and production costs are quoted separately from creative fees.
Campaigns running over holiday periods and major events are more heavily booked. Print and installation lead times vary with material and site access.
Quotes list site rental, production and installation separately so you can compare options clearly. Longer bookings can be more economical per week, but shorter bursts may suit launches and events.
Printing, Signage & Activation
Quote on brief
- Quoted on specification, quantity and installation
Prices in South African Rand, paid securely via PayFast. Each package lists what is included; content, third-party fees and media spend are only included where stated. See terms.
Next step
Tell us the area, dates and goal. We will recommend sites and quote.
Frequently asked questions
How many words should outdoor adverts have?
As few as possible, since people read them quickly.
Do I need approvals?
Sites have rules and some content requires approval. We coordinate where possible.
Can you measure results?
We can recommend tracking methods such as dedicated phone numbers or web addresses. We cannot guarantee outcomes.
How far ahead should I book?
Popular sites book early. Start planning as soon as dates are known.
Rocket AdvertisingWe usually reply within minutes in office hours ·