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Motion graphics and animation that explain ideas simply
When a topic is hard to film, animation can make it clear. Rocket Advertising produces animated explainers, logos and social content in your brand style.
What Rocket provides
Motion graphics bring text, shapes, icons and illustrations to life. They are ideal for processes, data, software, services and anything that is abstract or invisible.
We design animation in your brand colours and fonts so it feels like part of the same identity.
- Storyboard and script
- Animation of logos, text and illustrations
- Voice-over coordination and sound
- Social and web versions
- Editable project files where agreed
Who it's for
Businesses with complex services, technical products or processes that benefit from visual explanation.
- Technology and software providers
- Financial and professional services
- Training organisations
- Manufacturers explaining processes
Animation is not always the right answer. If you have good footage of the real thing and a story to tell, live-action video may feel more authentic, and we will say so.
Problems it solves
Audiences ignore dense text. Complicated services lose attention when explained in paragraphs.
- Hard-to-visualise services
- Lengthy sales explanations
- Static adverts that attract little attention
- Brand intros that look generic
Animation is also valuable where filming is impractical: showing software, internal processes, data flows or services that happen out of sight. A short animated sequence can replace pages of explanation on a website or in a sales deck.
What's included
Deliverables depend on the animation type:
- Approved script and storyboard
- Animated master video
- Subtitled and social versions
- Animated logo sting
- Audio mix with voice-over or music
Options
Select the complexity you need.
- Animated logo or intro
- Text and icon animation for adverts and social
- Explainer videos with illustration
- Infographic animation for data and processes
Script first, animation second
Animation is expensive to change, so the script and storyboard carry the real work. A good explainer opens with the audience's problem, shows how the solution works in a few clear steps and closes with one action. We recommend about 130 to 150 spoken words for every minute of voice-over, and we use visuals to show what the words describe instead of repeating them.
What you'll need to supply
Supply the essentials for a faster start.
- Brand files, fonts and colours
- A clear explanation of the process or message
- Existing scripts or presentations
- Preferences on voice-over style and language
- One approver for scripts
Have a clear list of the three or four points the animation must communicate. Everything else can be cut.
How the process works
Animation depends on early approvals.
- Brief and script
- Style frames and storyboard
- Animation of key scenes
- Voice-over and sound
- Review and refinement
- Final export for all platforms
Comment on the storyboard carefully, because changes after animation begins can mean rebuilding scenes. Voice-over should be recorded only after the script is final, as it sets the timing for everything else.
What affects cost and timing
Cost depends on duration, illustration detail, number of scenes, voice-over and revision rounds. Changes after storyboard approval are expensive, so we lock the script first. Timing follows script approval and feedback speed.
Multiple language versions, additional aspect ratios for social platforms and extra scenes each add time. Decide early where the animation will run so it is built in the right formats from the beginning.
Ask for a quote with a clear duration and number of scenes, since both are the strongest drivers of price. Extra language versions and alternate aspect ratios are best planned from the start, as adapting finished animation later takes real production time.
Next step
Share your idea or script. We will recommend a style and quote the animation.
Frequently asked questions
How long are typical explainer videos?
Short explainers keep attention best. We help you edit the script to the essentials.
Can you use my logo and brand style?
Yes. Animation is built from your brand assets.
Can you provide voice-over?
Yes, through voice artists we coordinate. Languages are confirmed in the quote.
Do you provide editable files?
Where agreed, yes.
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